KICK-ARSE CREATIVE
Award winning Creative Director, University educator, business owner, Creative Business Coach… I’ve warn a lot of hats over my time. I’ve worked in a number of businesses and created for many different brands.
Creativity is at the heart of everything I do. Delivering successful outcomes for all of my clients, by listening and tailoring a solution that works for them and works for their audience!
Got a creative problem that needs solving, get in touch for a chat… there is a solution to every problem!
Cheers
admin@peterjsewell.com.au
Sydney Water
What we did:
Series of A3 posters based around the Our Water, Our Voice survey – internal use.
Developed a Powerpoint deck showcasing the results from the Our Water, Our Voice survey.
Buildcorp
What we did:
Executive summary for Sydney building development delivery
Energy Australia
What we did:
YouTube education campaign. Concepted, directed and developed an illustration style, storyboard and animation for Energy Australia’s YouTube channel, educating their audience on the benefits solar energy and their related products.
Woolworths Food Academy
What we did:
Introducing the ‘Food Academy’ to the Woolworths community. We created a series of stills for a business-wide presentation, gaining buy-in from the Woolworths workforce, particularly those on the front line of customer interaction.
Woolworths Rewards
What we did:
Series of A3 posters based around the Our Water, Our Voice survey – internal use.
What we did:
We created the storyboard and animation for the Woolworths Rewards kiosks at the entry to all stores. Fast, eye-catching creative, encouraged shoppers to sign-up, or check their accounts.
What we did:
We took a pre-recorded voice over and developed an on-brand presentation for key stakeholders highlighting the key wins for Woolworths Rewards.
Nestle Purina – Tidy Cats
What we did:
Stank Face campaign.
We developed a storyboard and animated the in-store digital display ad in Coles supermarkets, promoting the new line of Tidy Cats clumping litter. The concept empathises with the day-to-day life problems a cat owner faces and delivers a solution that also has a fantastic cost benefit. Additional to in-store display we developed creative for a tear-off at shelf product information leaflet.
What we did:
As a part launching Tidy Cats Clumping Litter, we developed the creative for a house cleaning competition. Posters, press ads, web banners and point-of-sale materials encouraged shoppers to enter for the chance to win an amazing price pack.
Nestle Purina – AIRTECH
What we did:
Developed a 3 wall display stand for Purina’s Premium Dog bed ‘Airtech’ at the Melbourne Pet Show. A product brand we developed previously for Purina.
Nestle Purina – Purina for Professionals (P4P)
What we did:
Developed wave wall, counter and poster
board creative, launching P4P to the
Professional breeder industry.
Officeworks
What we did:
We developed an education/e-learning micro site for Officeworks business customers. The creative included, new web assets, eDMs, social media memes and printed documentation.
EVARI.INSURE
What we did:
We developed a set of bold logo designs based on market research and competitor analysis. With the above final logo, font selection and defined colour palette. We then developed a set of illustrated assets to be used across launch material including a pre-launch explainer animation.
CoVESTA
What we did:
We developed a set of bold logo designs based on market research and competitor analysis. Landing on the above logo, with a focus on the ‘CO’. We then set about communicating to potential investors how to get involved investing in a syndicate with CoVESTA through an illustrated, animated introduction video for the the website homepage and social sharing.
YBI Magazine
What we did:
Developed a financial online interactive magazine for Your Best Interests, looking at practical financial advise for consumers
Case Studies
MyHomeCare
What we did:
- Competitor analysis
- Stakeholder interviews
- Brand strategy & messaging
- Developed Brand mark and assets
- Communication tools, new livery – cars, uniforms, buildings etc
- Built website, app, communication tools (welcome packs, service offering, log sheets)
- Engaged influencers to create content
- Manage PR engagement for TV, Dr endorsement, radio & newspaper advertising
Custom Fleet
What we did:
2022 Wellington ARC EV Summit
Manage the production of Event assets including:
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Digital invitations
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Media wall
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Branded lanyards and individualised participant name tags
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Branded Powerpoint presentation content for Custom Fleet and suppliers
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Branded fleet vehicles
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De Palma Salumi
What we did:
Brand and business redevelopment
Renamed and rebranded the De Palma Prosciutto & Small Goods business to De Palma Salumi.
Elevate the brand from a small two person operation to a full time team of six, creating the Southern Hemispheres best handmade Salumi products.
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- Created new brand mark that embodied a handcrafted, authentic, steeped in tradition feel. Whilst repositioning
De Palma Salumi as a luxury brand. - Produced new product labels including a ‘Signature Series’, new website and social media creative strategy to compliment their new look. Brochureware, event signage, business cards and flyers completed the suite.
- Created new brand mark that embodied a handcrafted, authentic, steeped in tradition feel. Whilst repositioning
Creative Business Coaching options:
1:1 Coaching and mentoring
Tailored look into your Freelance Graphic Design business with actionable next steps.
90minute Intensive strategy session
Ways to get clients coming to you, booking out your Freelance Graphic Design biz on the regular.
Thriving Creatives 6 week course
6 Week course for Freelance Graphic Designers looking to set their businesses up for SUCCESS.
Get in touch
Let’s chat about hiring me for some 1:1 Coaching, commissioning branding or brand strategy sessions, or maybe you’re interested in my upcoming template library.
Reach out, I’d love to hear from you:
admin@peterjsewell.com.au
